Typically when we talk about evaluation, we are using the CRAP test. This can still be a helpful process, but it doesn't quite fit as well with media sources as it does with text ones. When evaluating media sources, we must make additional considerations.
SOURCE OF MEDIA
Gathered through your observations, the information provided with the file, and through additional research:
"Visual literacy skills equip a learner to understand and analyze the contextual, cultural, ethical, aesthetic, intellectual, and technical components involved in the production and use of visual materials. A visually literate individual is both a critical consumer of visual media and a competent contributor to a body of shared knowledge and culture." ACRL Visual Literacy Competency Standards for Higher Education